Social networks have been extremely popular for several years now. Twitter, Facebook, Foursquare, LinkedIn are just some of the platforms that you can use to communicate with customers. You’ve always wondered if this was just a social trend and going with the flow. Here are a few ways small businesses can use social networks to make a real, tangible benefit.

      1. Strengthening the brand

Social networks are another form of communication between you and your customers. Today’s clients and customers love the transparency of companies, and they want to know that the right person is standing behind the brand. If you regularly publish news and information you can solidify your brand and expert status in the market.

       2. Communication

Your Facebook page can serve as a starting point that will direct your customers  to your website. You can appreciate the information you have about your brand, and through them your visitors will see you as a smart business worthy of attention. This brings us back to the idea that customers like to see that your company is made of people.

3. Uses for SEM – Search Engine Marketing

When you write on social networking sites using your keywords this may contribute to higher ranking in search engines. Higher positions on search engines like Google, Yahoo or Bing are converted into more visitors and ultimately more customers for your product or service. Make sure to use your keywords, and your business will go far.

4. Market research

As an entrepreneur, it is up to you to lead the company into the future. You have a lot of plans and with that so many directions that will help you progress. Instead of developing a product to its limits, use social networks to provoke or test its success. We may call this free market research.

5. Control the reputation of your brand

Your customers can create or break your reputation using social networks. One bad experience can spread rapidly on the Web and turn into a revolution against your brand. Through social media you can monitor your public image and make sure that your customers are satisfied. All mistakes can quickly be controlled through social media.

6. Establish a partnership

Social networks have the potential to introduce you to millions of people. Apart from individuals, there are also other companies that may have a need for your product or service. Social networks represent you easily even to customers that you may not have counted on.

7. An affordable way of advertising

There are lots of ways to advertise your business. Twitter and Facebook are cheap and can set the primary method of marketing for those that lead them successfully. Instead of paying a lot of money for direct marketing, spend only a part of the budget on social media with which you will be provided greater coverage.

These are just some of the potential benefits of social marketing. It can bring new jobs, provide greater visibility and strengthen your brand.

If you need assistance with themanagment of marketing through social networks and the creation of your online marketing strategy, contact Implementek. Implementek is a leading Internet consulting company in Serbia that monitors trends and with many years of experience with various Internet technologies.